Autonomous Vehicle Market Report: Opportunities, Challenges, and Key Players

Unlocking New Revenue Streams in Autonomous Vehicles

The Autonomous Vehicle Market Report offers an in-depth look at the competition among carmakers, suppliers, and start-ups in the ADAS and autonomous driving ecosystem.

The report highlights strategies, market leaders, and emerging trends that define the autonomous vehicle landscape, from new revenue opportunities from sensors, software, and computing to advanced technology adoption across markets.

The race to dominate the autonomous vehicle market is driven by:

• Opportunities to monetize ADAS sensor technology: Increasing integration of radars, cameras, and LiDAR, to support ADAS and expand to Level 3-4 automation.
• Intensifying competition in Autonomous Driving Software: building in-house capabilities in AD-SW Stack is a key differentiator for companies like Tesla
• Rising demand for data processing and computing: Introducing new cruising and parking features demands higher computational power and lower power consumption.
• Unlocking Driver-as-a-Service: Truck manufacturers and Commercial Vehicle operators are launching autonomous driver subscriptions to close the gap in truck driver shortage and meet demand for e-commerce and deliveries
• The democratisation of Software-Defined Vehicles: Ensuring vehicles remain updated and secure through Software Over-The-Ai (SOTA) updates for Features-on-Demand (e.g. Tesla FSD)
• Regulatory mandates fueling innovation for compliance: Leveraging evolving regulations to access new markets and customer segments.

The autonomous vehicle market report helps you understand the current status of ADAS-AD and the future outlook by

• assessing the market potential of key technologies to find whitespace
• the technology readiness of major players to benchmark competition
• and the strategies leading to competitive advantage and higher market share.

Read the full report description here including TOC and Methodology: Autonomous Vehicle Competitor Analysis.

Key Insights from Autonomous Vehicle Market Report

Leveling-up Autonomous Driving Features Level 3 in Private Cars

While automakers are unveiling their visions for full autonomy, the technology remains in the “highly assistive” stage (Level 2/2+) due to:

• Engineering constraints: Developing robust, compact, cost-efficient hardware and software for mass production is challenging
• Regulatory hurdles: Restrictions on Level 4 automation in private vehicles.
• Commercial challenges: Consumer adoption, pricing models, and subscription strategies.

Deployment strategies for Level 3 systems have gained traction in Japan, with systems coming to Germany, China and Germany. For example:

• Honda launched the Level 3 “Sensing Elite” system in Japan in 2021.
• Mercedes-Benz and BMW have approvals for Level 3 systems in Germany and the U.S.
• Tesla plans to roll out Level 3+ features by 2025.

Chinese carmakers are working on Level 4 such as Baidu’s Apollo Self Driving debuting in JIDU Auto’s Robocar 07, to realise the vision-based Level 4 system tailored for Chinese roads.

Level 4 Robo-Trucks: The Next Frontier

The shortage of truck drivers and enhanced safety requirements are critical for the future of commercial trucks pushing for autonomous driving systems.

Autonomous vehicle applications for commercial transportation, such as robo-trucks / autonomous trucks for mining and logistics, are progressing faster than private cars:

• Aurora, Continental, and Daimler Trucks are among the companies targeting full deployment of autonomous trucks by 2027.
• Plus together with TRATON GROUP Brands Scania, MAN, and International launch of Level 4 Autonomous Trucking Software in Europe and the U.S.
• Mars Auto is automating long-haul Class 8 trucks with a system priced at $7,000 per truck.

Robotaxis are Expanding from Pilots to Public Deployment

Waymo’s AMOD launched Level 4 geo-fenced robotaxis in 2019.

TIER IV launched Japan’s First Level 4 Autonomous Bus in Shiojiri, approved to operate up to 35 km/h on public roads alongside pedestrians and regular traffic.

Tesla and Verne are among other companies launching robotaxis to cater to the autonomous shared mobility on demand (AMOD) market.

Rising Demand High-Performance Computing to Power Automation

As vehicles advance from Level 2 to Level 5 automation, computing power requirements increase:

• Level 2: 10 trillion operations per second (TOPS).
• Level 4: Over 100 TOPS.
• Level 5: Estimated at 1,000 TOPS.

Leading suppliers like NVIDIA are at the forefront, offering AI-driven solutions for carmakers and trucking companies.

However,  APTIV, Continental, and Valeo are also expanding their market presence with advanced computing systems.

ADAS Revenue Growth

According to Auto2x, the global ADAS market is projected to grow from €19.3 billion in 2020 to €35 billion by 2025.

By 2030, 67% of vehicles sold globally are expected to have Level 2 or 3 automation capabilities.

Notably:

• Level 2: Average content per vehicle valued at €489 with 17 sensors.
• Level 3: Ranges from €960 to €2,100 depending on LiDAR usage.

Leading suppliers like Bosch, ZF, Valeo, and Continental dominate the market, but competition from tech giants such as Amazon and Baidu poses significant disruption risks.

ADAS Supplier Readiness

Competition in Autonomous Driving is getting stronger.

Auto2x examined the strategies, technologies and market leadership of carmakers, suppliers and start-ups in Autonomous Driving to find leaders, gaps and opportunities.

• Learn about the capabilities of ADAS suppliers in sensors, features, computing and software.
• Understand the strategies and technologies to realise Level 3-4
• Get insights on who is better positioned in the marketplace.

Ranking the Biggest Opportunities in Autonomous Mobility

The Autonomous Vehicle Market Report includes a Live scoring of opportunities that gets updates instantly to help you respond to market changes faster and not miss out on big opportunities.

The ranking unveils untapped sectors, such as mining, industrial logistics, new markets, and innovation opportunities to enhance high-performance ADAS systems.